Video openings: What to do and not to do

I’ll admit my experience in videography is minimal to say the least, and I’m not a master of crafting powerful opening shots … mostly because I don’t really know what makes a powerful opening shot.

Then Colin Mulvany comes to the rescue.

I always like a quick bulleted list of what to do and avoid doing to hook your viewers with in the first few seconds.

Sure, I think every video I’ve ever made — which I could count on one hand probably — has broken at least one of his rules, but we’ll call this a learning moment.

Check out the rest of his blog for other great posts, too. He has a nice little anecdote about the connection between damage to his lens and an assignment where he covered a welder. You do the math.

 

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