Douglas Rushkoff blows the roof off what you thought you knew

First off, don’t judge this video by its neon title slide. I promise it’s amazingly good and is unlike probably anything else you’ve run across lately on your RSS reader.

The official blurb about this keynote address:

Professor Douglas Rushkoff, Professor of Communications, NYU, provides insights into latest research on the transformative nature of the internet on the economic and social dynamics of consumers and users, and their commercial implications – vital information for regulators, industry and investors as they seek to remain relevant in this new ecology.

My translation:

Everything you think you know about how the Internet, economy and media intersect is wrong. Rushkoff explains what’s really going on.

(via Joey Baker over at CoPress)

It’s a long video and is pretty intense, but I assure you it’s well worth your time and brain strain.