Emily Ingram

Mobile product manager | Journalist

About me

Every day, I pair my news background with my passion for technology to solve problems for journalists and build experiences for readers.

By day, I work on The Washington Post's apps for iOS, Android and Kindle Fire. In Spring 2014, I led the Post's Digital Partner Program through development, beta testing and launch.

In my spare time, you'll find me reading, going to see theater and exploring the city. Know something I should check out? Let me know.

Get in contact

Skills and Strengths

Mobile

Have shipped products for iOS, Android and Kindle and mobile web

Communication

Bridge tech divide by working with developers, editors, executives and customer service reps

Clarifying complex projects

Get stakeholders to break broad asks into specific deliverables

Project management

Act as scrum master and host sprint plannings

Newsroom workflow

Have intimate knowledge of content management systems in use

Problem solving

Regularly dig into technical discussions to find solutions

Work Experience

July 2013
- Present

Washington Post

Mobile product manager (iOS and Android/Kindle Fire apps)
  • Execute roadmaps for apps in collaboration with a team of 15+ developers and act as scrum master
    • Led overhaul of hybrid HTML5/native apps to make them pure native, including building native renderers for common embedded elements in articles (YouTube videos, tweets, Instagram photos, gifs and more)
    • Deviced quick solutions to launch-critical bugs to hit an earlier-than-expected deadline for Android tablet app
    • Served as lead tester when implementing paywall functionality on iPad and Android apps
  • Integrated alpha and beta testing setup via Google Play and recruited alpha testers
  • Own all testing plans for product rollouts
April 2014
- May 2014

Washington Post

Digital Partner Program product manager
  • Led development of the program (which offers free Post digital access to the subscribers of 100+ partner publications nationwide) through development, beta testing and launch
  • Ensured all functionality was delivered on deadline, including:
    • Building an templated email delivery service via Amazon SES
    • Developing a web-based admin for internal use and partners’ use
    • Designing a web-based system for readers to redeem free subscriptions
    • Integrating with Post’s paywall system and tools for customer service representatives
    • Tracking key metrics tracking throughout the project
  • Kept all stakeholders (including Post executives and point people in technology, analytics, business development, marketing, customer service, legal, and the newsroom) informed
Aug. 2012
- June 2013

Washington Post

Mobile producer
  • Served as one of the newsroom product owners for launch of a new mobile site and redesign for v2 of our iPad app
    • Translated news and business needs into technical requirements for developers
    • Took lead role in product testing
    • Trained non-technical staff in the newsroom on site's functionality and curation tools
    • When problems arose, found quick fixes and worked with developers to implement long-term solutions
    • Enhanced the site with features involving geolocation, user-generated content and live data
  • Curated news on flagship iPad app during high-visibility events, such as 2012 election night and the 2013 inauguration
Sept. 2011
- Aug. 2012

Washington Post

Web producer, Local section
  • With a search and traffic producer, developed a better way to surface related content on article pages within our CMS. Trained the newsroom on the setup, which is now used across all desks and has proven to be a success in terms of traffic
  • Harnessed power of user-generated content in wake of 2012 derecho, starting an #opengasstations callout to help readers amid massive power outages
  • Created interactive elements on deadline, including quizzes and an interactive graphic that generated 80K pageviews and was completed in under two hours
Aug. 2010
-Sept. 2011

Washington Post

Overnight producer
  • Handled all aspects of producing breaking news overnight -- including editing stories, sending email alerts and curating news onto web sites and mobile apps
  • Compiled photo galleries, including a Stanley Cup riots gallery that generated a half-million pageviews
  • Found and collected user-generated photos and video for major news events, like the tornado in Tuscaloosa, Ala.

Portfolio

Washington Post Digital Partner Program

Product manager

As part of the Post's aggressive campaign for readers nationwide, this program offered partner publications the ability give each of their subscribers a free yearlong digital subscription to the Post. To date, more than 100 publications have signed onto the program.

I received the publisher's quarterly Outstanding Contribution Award for my work, including:

  • Mapping out the project's full scope, bringing clarity to non-technical tasks and internal admin needs
  • Keeping subscription redemption process simple, resulting in double the predicted conversion rate
  • Running weekly check-ins with key stakeholders to ensure all deliverables were on track
  • Helping recruit partners by demo-ing the program's tools and sign-up process on conference calls
  • Sheperding program through beta testing, fixing bugs and the ironing out partner on-boarding process along the way
  • Testing all facets of the program, including consumer-facing sign-on process, partner-facing email marketing tools and internal-facing admins
"One of the smartest moves by the Post since Bezos acquired it" — Gigaom
"The beauty of the program is the simplicity of the program." — Parter at the Milwukee Journal Sentinel
"It did exactly what we wanted it to do." — Partner at The Toledo Blade

Washington Post iPad app

Product manager

In the first quarter of 2014, we overhauled our hybrid iPad app — ditching HTML5 views and rebuilding article pages, galleries and section fronts using native technology.

The challenge posed to our team was how to support the rich, embedded storytelling elements — like tweets, Instagrams, YouTube videos, etc. — that are increasingly interwoven into our stories. Using HTML5 views, those elements render mostly out-of-the-box. In native views, it's more complicated.

With experience as a producer in the newsroom, I came prioritized the embedded elements that we would support and kept an eye out for where we needed error-handling. (With a newsroom of 600 churning out hundreds of stories daily, human error is a reality we have to plan for.)

Our efforts paid off:

  • The app's crash rate dropped to one-fifteenth of what it was when using hybrid setup.
  • Article load-time dropped significantly, and user complaints around offline reading vanished.
  • The newsroom noticed no drop in support for embedded content.

Washington Post for iPhone

Product manager

I play a key role in bridging the divide between the newsroom and technology in the daily upkeep of this app.

Among my contributions:

  • Quickly diagnosing editorial issues within the app and identifying the failpoint
  • Devising and testing editorial workflows that allow editors to curate more products with less work
  • Training editors on those easier curation processes


Newsroom training

For every product I've been involved with, part of my role has been getting colleagues up to speed on it. And I'm a frequent stop for coworkers with their ongoing questions about mobile.

Some of the topics I've covered in our newsroom:

  • Product-specific training sessions:
    • Before an app goes live, editors learn how it all works.
  • Working with developers:
    • Editors can be intimidated when working closely with tech staff for the first time — I help prep them so that both sides have a positive experience.
  • How to be a good beta tester:
    • Editors and producers have a particular QA role in news-centric projects, but few have been trained on best practices for testing. Among the basics: Which workflows are important to test, which devices to test on and how to file a useful bug report.
  • Documentation for tech-support staff:
    • Our front-line support staff cover multiple products, so I provide them with steps to debug common issues and escalate when needed.

Education & Internships

Aug. 2005
- May 2010

University of Nebraska-Lincoln

Double major in Journalism and Advertising

Member of the Honors Program and president of the American Copy Editors Society student chapter.

May 2010
- Aug. 2010

Washington Post

Web producer intern

Wrote captions for photo galleries, edited e-mail newsletters and managed the world section front.

During
May 2010

Poynter Institute for Media Studies

College fellow

Developed SpillSmarts.com, a website explaining the Gulf oil spill to kids, under a five-day deadline.

Aug. 2009
- May 2010

ABC News On Campus

Bureau chief

Vetted story pitches from student reporters, and produced articles, photos and video for ABCNews.com home page, World News Tonight, mtvU, espnU and ABC’s early-morning news shows.

June 2009
- Aug. 2009

Atlanta Journal-Constitution

Copy editing/layout intern

Edited and wrote headlines on universal copy desk, handling 24 A1 pieces. Laid out Evening Edge, a weekly lifestyle publication.

May 2008
- Aug. 2008

Arkansas Democrat-Gazette

Copy editing intern

Edited news articles in 180,000-circulation daily paper.

Jan. 2007
- May 2008

Lincoln Journal Star

Copy editing and design intern

Edited and wrote headlines for news articles and designed full sections. Handled night wire editor duties, adjusting pages for breaking news.

Contact details

Somewhere in Washington, DC

ingram.emily (at) gmail (dot) com

Shoot me a message!