Emily Ingram

Mobile product manager | Journalist

About me

I am a journalist-turned-product manager and I spend my days working on The Washington Post's iOS apps. I also led the Post's Digital Partner Program through its initial launch and have previously worked on our apps for Android/Kindle Fire.

Outside of work, I'm often found out for a run on the Mall or catching a movie at E Street Cinema. If you really want to get me talking, ask me about rural issues (I'm a farmer's daughter from Nebraska), STEM education or musical theater.

Want to chat? I'm at any of the following:

Portfolio

Washington Post for iOS

Product manager

Featured by the App Store as one of Apple's Best New Apps when it launched, this all-new app is focused on delivering an unencumbered and highly visual reading experience to the Post's growing national and international audience.

Early reviews pushed the app to a 4-star average in the App Store, making it the latest successful launch for our team of editors, designers and engineers.

Among my contributions to this project:

  • Worked with designers and developers to refine the overall iPad UX, which was an extension of the experience first launched on Kindle, to make it feel native to iOS devices
  • Collaborated with product managers and designers to create an new UI for iPhone, based on the same principles behind our iPad UI
  • Prioritized features and bug fixes for our two-week sprints
  • Ran weekly internal bug bashes to receive candid feedback

Washington Post Digital Partner Program

Product manager

As part of the Post's aggressive campaign for readers nationwide, this program offered partner publications the ability give each of their subscribers a free yearlong digital subscription to the Post. To date, more than 250 publications have signed onto the program.

I received the publisher's quarterly Outstanding Contribution Award for my work, including:

  • Mapped out the project's full scope, especially bringing clarity to non-technical tasks and internal admin needs
  • Kept subscription redemption process simple, resulting in double the predicted conversion rate
  • Ran weekly check-ins with key stakeholders to ensure all deliverables were on track
  • Helped recruit partners by demo-ing the program's tools and redemption UX
  • Sheperded the program through beta testing, during which we fixed bugs and ironed out the partner on-boarding process
  • Tested all facets of the program, including consumer-facing sign-on process, partner-facing email marketing tools and internal-facing admins

Washington Post Classic iPad app

Product manager

In the first quarter of 2014, we overhauled our hybrid iPad app — ditching HTML5 views and rebuilding article pages, galleries and section fronts using native technology.

The challenge posed to our team was how to support the rich, embedded storytelling elements — like tweets, Instagrams, YouTube videos, etc. — that are increasingly interwoven into our stories. Unlike when using HTML5 views to render content, these didn't work out of the box.

But our efforts to go native paid off:

  • The app's crash rate dropped to one-fifteenth of what it was when using hybrid setup.
  • Article load-time dropped significantly, and user complaints around offline reading bugs vanished.
  • The newsroom noticed no drop in support for embedded content.

Washington Post Classic for iPhone and Apple Watch

Product manager

Apple Watch

I led this project from the initial brainstorming stage through launch. Our app includes:

  • Big Story, Small Screen: A feature where editorial designers break down a major story each day with visuals created especially for Apple Watch
  • Improved interactive notifications: Apple Watch users now can now see more than just a headline of a news alert
  • Top Headlines: Allowing users to stay up-to-date on the big news of the day

iPhone

I play a key role in bridging the divide between the newsroom and technology in the daily upkeep of this app.

Among my contributions:

  • Quickly diagnosing editorial issues within the app and identifying the failpoint
  • Devising and testing editorial workflows that allow editors to curate more products with less work
  • Training editors on those easier curation processes


Newsroom training

For every product I've been involved with, part of my role has been getting colleagues up to speed on it. And I'm a frequent stop for coworkers with their ongoing questions about mobile.

Some of the topics I've covered in our newsroom:

  • Product-specific training sessions:
    • Before an app goes live, editors learn how it all works.
  • Working with developers:
    • Editors can be intimidated when working closely with tech staff for the first time — I help prep them so that both sides have a positive experience.
  • How to be a good beta tester:
    • Editors and producers have a particular QA role in news-centric projects, but few have been trained on best practices for testing. Among the basics: Which workflows are important to test, which devices to test on and how to file a useful bug report.
  • Documentation for tech-support staff:
    • Our front-line support staff cover multiple products, so I provide them with steps to debug common issues and escalate when needed.

Skills and Strengths

Mobile

Have shipped products for iOS, Android and Kindle and mobile web

Communication

Bridge tech divide by working with developers, editors, executives and customer service reps

Clarifying complex projects

Get stakeholders to break broad asks into specific deliverables

Project management

Act as scrum master and host sprint plannings

Newsroom workflow

Have intimate knowledge of content management systems in use

Problem solving

Regularly dig into technical discussions to find solutions

Work Experience

July 2013
- Present

Washington Post

Mobile product manager
  • Collaborated with 10 developers to build and launch an all-new universal iOS app targeting national readers. Apple featured it as a Best New App in the App Store, and it quickly earned a 4-star rating.
  • Led our Apple Watch app project from initial concept phase through launch, quickly iterating on several UX concepts with a developer and designer.
  • Led replatforming effort for our hybrid HTML/native apps for iOS and Android to make them pure native. The project, which cut the apps' crash rate by 90%, required building native rendering capabilities for a dozen third-party embeds used in stories (YouTube, Twitter, Instagram, etc.)
  • Devised quick solutions to launch-critical bugs to hit an earlier-than-expected deadline for Android tablet app.
  • Integrated paywall functionality on three apps, including adding in-app-payment funtionality via Apple, Google Play and Amazon.
April 2014
- May 2014

Washington Post

Digital Partner Program product manager
  • This project offers partner publications the opportunity to give their subscribers a free yearlong subscription to the Washington Post. The full project includes:
    • An templated email delivery service via Amazon SES
    • A web-based admin for internal use and partners’ use
    • A web-based system for readers to redeem free subscriptions
    • Integration with Post’s paywall system and tools for customer service representatives
    • Analytics tracking and correspndeding internal reports woven throughout the project
  • Took on the project midway through development and mapped out its full scope, including overlooked non-technical tasks and admin needs.
  • Removed friction from the subscription redemption process wherever possible, resulting in double the predicted conversion rate.
  • Beta-tested the program with three partners, ironing out issues so the program, which now includes 250+ partners, could scale up quickly and safely.
  • Met weekly with stakeholders, who were spread out across most every department at the Post, to manage communcation and ensure deliverables were on track.
Aug. 2012
- June 2013

Washington Post

Mobile producer
  • Served as one of the newsroom product owners for launch of a new mobile site and redesign for v2 of our iPad app
  • Translated news needs and CMS jargon into technical requirements for developers.
  • Worked one-on-one with developers to build features involving geolocation, user-generated content and live data.
  • Curated news on iPad app during high-visibility events, such as 2012 election night and the 2013 inauguration.
Sept. 2011
- Aug. 2012

Washington Post

Web producer, Local section
  • Found a better way in our CMS to surface related content on articles, which decreased bounce-rate on pages.
  • Edited portions of the WashingtonPost.com homepage and created interactive elements on deadline.
Aug. 2010
-Sept. 2011

Washington Post

Overnight producer
  • Handled all aspects of producing breaking news overnight -- including editing stories, sending email alerts and curating news onto web sites and mobile apps
  • Created photo galleries and video collections, either from wire services or from social media, around breaking news events.

Education

Aug. 2005
- May 2010

University of Nebraska-Lincoln

Double major in Journalism and Advertising, 2005-2010
  • Internships: The Washington Post, 2010; ABC News On Campus, 2009-2010; the Atlanta Journal-Constitution, 2009; Arkansas Democrat-Gazette 2008; and Lincoln Journal Star, 2007-2008.
  • Member of the Honors Program and president of the American Copy Editors Society student chapter.